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OUR PERSPECTIVES

Two Weeks Until Election Day…What to Watch 



As the 2024 campaign cycle reaches its final chapters, candidates are scrambling to secure any advantage they can to connect with voters.  Here is what the candidates will be focusing on for the rest of the election: 


Do No Harm: There is almost no time left for cleaning up mistakes, misstatements, or strategic errors. It is critical at this point that candidates avoid anything that will distract voters from their message. This is not the time to take political risk; candidates should focus on messaging discipline as a top priority.  


Increase Messaging Reach: Voters are already voting with over 13 million having already cast their votes.  Candidates need to push their messaging out constantly and across all platforms to win the messaging war and reach as many voters as possible (which is why we are all seeing more ads, text messages, emails, and campaign mail). 


Focus on “High Value” Areas:  For the rest of this campaign cycle, the Presidential candidates will be in the states they need to win. Congressional and Senate candidates will be in the precincts or regions they need to win. Close elections come down to a very smaller voter base and now is the time to identify where those areas are and focus on those voters.  


Get Out The Vote (GOTV):  There simply is nothing more important in an election than getting those who support you to actually vote.  Messaging is great, rallies are important, name ID is vital… but none of that matters if voters do not take the time to actually vote. Outreach now will increasingly focus on pushing people to show up and vote and to convince them to bring their families, neighbors, and friends along.  The GOTV operations have become very sophisticated and this is when they matter the most. 


At this point in most election cycles, everyone is tired of the campaigns and just want them to be over.  With the end in sight, candidates are making one last push over the next two weeks to secure as many votes as possible.  Expect the campaign noise to only get louder until November 5th.  

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